Zinpro Selects broadhead as Agency of Record for Multiple Divisions

broadhead, a leading independent marketing agency, has been named as the agency of record by Zinpro® Corporation for the company’s Global, North America and Pet businesses.

Zinpro Corporation is the world’s leading innovator and manufacturer of high-performance organic trace minerals and animal nutrition solutions that aid in increasing animal productivity, efficiency, and longevity. The company markets its products in more than 70 countries.

broadhead will work with Zinpro to introduce innovative strategies within social media, SEO optimisation/generative AI, media planning, media relations, creative concepts and branding. The agency is also helping launch the industry’s newest sow performance benchmarking tool, the Zinpro® Sow Excellence Index.

“Zinpro was a natural fit for us as their focus on animal health and nutrition aligns with our core expertise in agriculture and food production,” said Beth Burgy, president and chief client officer at broadhead. “Their research-driven products benefit from our ability to translate complex science into clear, practical messaging for nutritionists and veterinarians. In addition, our expertise in integrating anthropology, data, and creativity provides a proven framework for driving growth.”

Global and North America work will launch on January 1, 2026.