Zamora Names Motel Creative Agency for Villa Massa Limoncello Campaign

Zamora Company, the Spanish family-owned global wines and spirits business, has appointed Motel as its creative agency to work on a global campaign for its Villa Massa limoncello brand.

Founded in 1946 with Licor 43 as its flagship product, Zamora has grown into a global player with a portfolio of over 15 brands, operating in more than 80 countries.

Crafted from a traditional family recipe dating back to 1890, Villa Massa is the leading authentic premium limoncello exclusively using the peels of PGI (Protected Geographical Indication) lemons grown in the Sorrento Peninsula, an area renowned for its unique microclimate and volcanic soil.

Motel will be responsible for creating a memorable, impactful through the line campaign for Villa Massa to help drive growth across multiple global markets.

Priti Punjabi, global brand director at Zamora, said, “We are thrilled to be working with Motel in this next phase for Villa Massa, the category of limoncello is changing and we have teamed up with Motel to give a fresh look at how we can grow the brand in the hearts and minds of consumers.”

​Rob Smith, founder and CEO at Motel adds, “Villa Massa is perfectly placed to capitalise on the increasing growth of the limoncello category. The opportunity to work with such a market-leading brand and its ambitious team is a brilliant way to kick off 2026. A little less so to kick off Dry January.”.