World Network and BBDO New York Bring ‘No Bot Shop’ Pop-Up to Life

World, the revolutionary real human network co-founded by Sam Altman and Alex Blania, teamed up with BBDO New York to bring the ‘No Bot Shop’ to life—a one-of-a-kind pop-up store designed to ensure real humans, not bots, get access to the things they love.

Fresh off World’s official US launch and debut campaign celebrating the power of being human, the ‘No Bot Shop’ received two million impressions for the single-day event.

Located at the World Space at 8585 Melrose Ave, ‘No Bot Shop’ featured over 1,000 prizes for verified humans. Attendees lined up for the chance to spin the wheel for highly sought-after items including limited-edition sneakers, collectibles, toys, gaming consoles, concert tickets, unique dining experiences, Worldcoin (WLD) airdrops, and exclusive made-in-LA merchandise. One of the most buzzworthy prizes was a reservation at LELE DINNER CLUB, an exclusive LA dining experience with a 6,000-person waitlist. Every attendee walked away with a prize.

The ‘No Bot Shop’ was only accessible to individuals with a verified World ID, a privacy-preserving way to prove you’re human. One verified human: one spin of the wheel.

“World is the real human network, built to ensure everyone benefits in the age of AI,” said John Patroulis, CMO of Tools for Humanity, primary contributor to World. “No Bot Shop is meant to highlight all the things bots are taking away from us and give them back to the real humans they were meant for. And in a simple way bring to life how World ID can ensure this is what happens online.”

To reach local fans and ensure a real, human crowd, World activated through a combination of door hangers, wild postings, flyers, social media, digital marketing, push notifications, and influencer partners. Production was powered by Wonu—a New York-based agency with a track record of acclaimed pop-ups for luxury brands like Dior and Loro Piana.

With over 34 million World App users across 160 countries and more than 15 million verified humans, World continues to set a new standard for authenticity and human experience, both online and off.

Learn more about the event here.