STADIUM Welcomes Breakout Director Sofia Pompei to Roster

​STADIUM has signed director Sofia Pompei.

Originally from Rome and now based in Toronto, Sofia is known for creating poppy, emotionally resonant work that captures the beauty, cheekiness, and honesty of everyday life. A bilingual talent with roots in cinematography, she brings a distinctive duality to every project, balancing bold visual craft with a sharp sense of storytelling.

“Sofia has the ability to build entire worlds in a single frame,” says Samy Mosher, Founder and CEO of STADIUM. “She brings a warm, highly designed sensibility that feels fresh and modern. Her cinematography background also gives her a strong technical foundation and a clear sense of how to maximise every production dollar.”

Kelly O’Neill, West Coast sales rep, adds, “Sofia is a young talent we’re excited to share with our clients. As an emerging female voice, her work fits seamlessly within the STADIUM roster.”

Sofia’s commercial work includes campaigns for American Express, McDonald’s, and P&G, each marked by a painterly eye and an intuitive feel for story. Her films gravitate toward real people, family dynamics, and expressive visuals that pulse with color and connection. With a multilingual background and a growing body of work, her reel bridges cultures, formats, and genres with ease.

“I’m thrilled to be joining STADIUM,” Sofia says. “There’s an energy here that feels collaborative and a deep respect for both the creative process and the people behind it. That’s the kind of environment I want to grow in.”