Walgreens Celebrates Holiday Chaos With Vacation-Themed Campaign

​Walgreens' has unveiled its festive campaign by a bespoke Publicis Power of One team, creatively led by Leo Chicago. Walgreens’ holiday campaign draws inspiration from a beloved classic holiday movie embracing the reality that the holidays rarely go exactly as planned – from squirrels and tangled lights to sledding disasters. But no matter what, Walgreens is there to help with the essentials that protect those special traditions and moments

The hero :30 spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad's hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a sledding disaster. Each time, a quick Walgreens run provides the solution, whether it's a meat thermometer and holiday lights, or heat wraps and lozenges.

Beyond the hero spot, an innovative social extension features the family's teenage daughter chronicling their chaotic holiday through TikTok-style POV content—from dropping a giant ball of tangled lights to dash cam footage of the family carolling for hours before a Walgreens lozenge rescue. Each post documents the mishaps and the Walgreens stops that keep the season rolling.

The campaign features a re-recording of the iconic 'Holiday Road' song, instantly connecting to the beloved Vacation family's spirit of adventure and chaos.

​Jen Diacou, marketing director at Walgreens, said, "The holidays are long, chaotic, and beautiful in their imperfection. This campaign celebrates that reality and reminds people that Walgreens isn't just for those last-minute moments – we're your neighborhood partner through the entire season, making it all a little easier."

Natalie Taylor, executive creative director at Leo Chicago, explained, "The iconic vacation movie franchise is all about real families navigating beautiful chaos, just like the families Walgreens serves every day. Life doesn't have to be perfect to be meaningful. Whether it's a rabid squirrel stealing your hat or a saucer flying through a Walgreens parking lot, we wanted to show that Walgreens is there for all of it – the madness and the merriment.”