Art Meets Fashion in Very's Haus of Flamingo Autumn/Winter Spot

​The Gate London has launched the latest Haus of Flamingo campaign for Very, which promotes the launch of Very’s new own-brand range, ‘The Very Collection’.

‘The Exhibition’ is the fifth film in the Haus of Flamingo platform created by The Gate London, and continues the high-spirited and flamboyant energy seen before. This time, the girl gang is entering an art gallery - granted access via a 'Very Pay' ticket. Of course, this isn’t a stuffy, old gallery – this is modern art at its finest. Giant flamingo sculptures and statues dressed in jewellery: inspired by their clothes, the cast brings their flamingo energy to the gallery space, and they eventually become the artwork themselves. Their sass and mischievousness is brought to life even further by the soundtrack; Pink’s 'Feel Good Time'.

Haus of Flamingo, Very’s long-term fashion platform, has delivered proven results for the online retailer, significantly boosting womenswear consideration +12% YoY and improving quality, value for money and style perceptions. Established brand cues such as the flamingo iconography and pops of pink have been proven to drive consistency and increase attribution.

The Gate’s creative directors Antonio Gizzonio and Maisie Willis said, “We love developing Haus of Flamingo to see where it will take our girl squad – and our audience – next. An art gallery, with all its cues of design, curation and elevation felt like a fitting setting for the launch of Very’s beautiful new own-brand collection. This is fashion you can put on and feel like a total masterpiece yourself, without any pretentiousness.”

​Jessica Myers, chief customer officer at The Very Group, commented, “We’re thrilled to introduce our latest Haus of Flamingo campaign which shines a light on our new own-brand fashion proposition, The Very Collection. The range has been curated with intention, championing a foundation of timeless wardrobe essentials, refined seasonal staples, and modern accents. The Exhibition brings the range to life, and spotlights more of Very’s own-brand range than any of our campaigns have before with the TV ad being fully own-brand, a first for Very!”

The Exhibition campaign launches on the 4th September with a hero 30” and 20” TVC, and extensive social-first and influencer content which will run across Meta, YouTube and TikTok.

The TVC was produced by RSA Films and is the third Haus of Flamingo campaign directed by Tom Dream, and includes a selection of bold and distinctive stills captured by photographer Buzz White.

Media planning and buying was handled by Zenith.