VaynerX Unveils ChukMedia

VaynerX has launched ChukMedia, the next chapter of The Sasha Group. Following five years of significant growth, the agency is sharpening its focus on enterprise organisations, bringing entrepreneurial speed and agility to brands.

The evolution reflects a clear shift in the market. Brands are under increasing pressure to keep pace with culture, commerce, and rapidly changing media behaviours. ChukMedia was built for that reality, pairing startup-level agility with enterprise-grade execution, rigour, and accountability.

Over the past year, the agency has accelerated its enterprise momentum, earning the trust of legacy brands navigating transformation across brand, social, and creative production. As of 2026, ChukMedia will operate with a singular focus: helping enterprise clients move at the speed of culture under the leadership of incoming president Mark Rolland.

“ChukMedia represents a graduation moment,” said Gary Vaynerchuk, chairman of VaynerX. “The Sasha Group was built to help small businesses move fast and grow smart. Over time, the work evolved, the clients evolved, and the ambition evolved. Today, enterprise brands need the speed, scrappiness, and entrepreneurial DNA that traditional agencies struggle to deliver, and that’s exactly what ChukMedia is built for. The name itself reflects that evolution. ‘Vayner’ is only part of my name, ‘Chuk’ is the rest of my last name. Together, they represent continuity and progress, honouring where we’ve been while signaling where we’re going next.”

“I’m incredibly grateful for the opportunity to help lead this chapter for ChukMedia,” said Mark Rolland, president of ChukMedia. “We bring challenger speed to enterprise scale helping big brands move with entrepreneurial agility and a social-first mindset. Creative should have to earn the right to scale. Culture will give feedback on what’s relevant and what’s working if you’re listening and able to act.  The approach is intentional and disciplined: organic proves it, paid amplifies it, and as a result, every media dollar is treated like it’s our own. When brands operate inside culture, they win more often and do so more efficiently."