VML Riyadh Sets New Benchmark at Athar Festival

​VML Riyadh set a new standard at the Athar, Saudi Festival of Creativity, becoming the most awarded agency of the night with an unprecedented 22 wins, including the Marketing Communications Agency of the Year title. The agency’s record-breaking performance underscores its leadership in creative innovation and excellence across the region.

The wins included seven Gold, 10 Silver, and five Bronze awards, with VML Riyadh owning the Innovation category by taking Gold, Silver, and Bronze for Best Innovative Campaign.
Standout campaigns honoured at Athar include ‘Speak My Language,’ ‘Blind Seats,’ and ‘The Face of Mudhi’ for stc; ‘The Shaded Route’ and ‘The Social Feed’ for Hungerstation; ‘The PIF Effect’ for PIF; and ‘Shabab El Bomb’ for Kudu.

VML Riyadh also secured Silver for Creative Team of the Year, while Sara AlBrahim was recognised as Young Creative Person (Silver) and Firas Ghannam as Creative Leader of the Year (Silver).

VML Riyadh extends its sincere thanks to its clients for their partnership, collaboration, and trust - these wins are a shared achievement.

​Nassib Boueri, CEO, VML MENA and WPP MENA RHQ said, “VML Riyadh’s renewed success at Athar is a testament to the power of our creative offering. We are deeply grateful to our clients, their partnership and continued trust. We are deeply proud of our Saudi team. Their passion and commitment to bold and innovative work is what drives us forward.”

​Camille Haddad, CEO, VML KSA said, “This achievement is the result of relentless teamwork fully entrenched in the Saudi culture and the close relationships we’ve built with our clients. Winning Marketing Communications Agency of the Year and leading the Innovation category is a shared milestone. Thank you to our clients for trusting us and for inspiring us to push boundaries and create work that matters.”