Uncovered Heads to the Upside Down for KFC x Stranger Things Partnership

Social-first agency, Uncovered, has launched a social campaign for KFC UK&I's partnership with Stranger Things, supporting Mother London’s campaign that transformed the brand's iconic bucket and logo into Hawkins Fried Chicken.

Following the recent KFC x Stranger Things A/V launch, Uncovered was tasked with building relevance on social-media with existing and core KFC audiences, with a focus on amplifying the partnership further to younger consumers. The campaign aims to mobilise the thriving KFC community built over the past year to trial the new Stranger Things products.

Wrapped in a playful '80s VHS aesthetic that calls directly back to the tone of Stranger Things, the campaign shows the breadth of what is actually possible on social; seamlessly jumping from immersive VFX work to creator partnerships to trending formats to entertainment-first executions that support IRL activations across the entire UK.

The campaign launched with a teaser on 3rd November and will run until 1st January 2026 across Meta, TikTok and YouTube Shorts.

​Thomas Reynolds, associate creative director, Uncovered said, "After Mother London's standout A/V launch, we were buzzing to adapt their idea for an audience who practically live on their phones.

"We pulled together some social-first assets that tapped straight into the show's lore, think glitchy VFX drops, creator sleuthing and full-on brain rot.

"Using formats and behaviours people naturally expect to see while spending time on social is exactly how we bring mega fans and the wider KFC community into the heart of big ideas. Honestly, it was just a joy to make."

Grace McGrand, junior brand manager - social, partnerships and brand fame, KFC UK&I adds, "Stranger Things is huge for our fans, so this partnership felt like something we genuinely wanted to celebrate. Uncovered got the brief instantly and brought it to life in a way that felt made for our social community. We knew we had to go bigger than content alone, so launching special products tied to the final series felt like the right way to give fans something extra."