UK Retail Investment Campaign Selects M+C Saatchi as Creative Partner

The UK Retail Investment Campaign, revealed by the Chancellor as part of the Leeds Reforms, has selected M+C Saatchi, alongside the7stars, to lead the creative and media delivery of the campaign.

The nationwide campaign, which is due to launch at the start of next year, will raise awareness of the importance of investing for people’s financial wellbeing and the value it brings to the economy.

The campaign will run across multiple years and encourage those who can, to become investors. It will focus on raising awareness of the benefits of investment, with the aim of making it more inclusive.

Chris Cummings, chief executive of the Investment Association and deputy chair, Campaign Secretariat, said, “Today’s announcement of the appointment of M+C Saatchi and the7stars marks an important milestone to turn the ambition of the retail investment campaign into a reality. Working together with the UK’s leading financial services firms, we look forward to delivering a campaign that will engage and inspire more people across the UK to consider investing.”

​Jo Bacon, UK group CEO, M+C Saatchi, said, “We are incredibly delighted to be partnering with the Investment Association and those firms which are supporting the UK retail investment campaign, to give people across Britain the confidence to invest in their futures. Our approach, in partnership with the7stars, harnesses the power of culture, insight, and behavioural change thinking to make investing hard-earned money feel relevant and accessible. Together, we want to inspire people to believe in investing for their futures.”

​Ben Edwards, strategy director, the7stars, said, “We're thrilled to be working with the Investment Association, as the campaign secretariat, and M+C Saatchi to encourage the next wave of investors across the UK. We can't wait to launch the campaign in 2026 and deliver financial behaviour change in the years to come.”