Totino’s Pizza Rolls Brings Back Chazmo in Broadway-Inspired 'CHAZMO: The Musical'

After becoming an unexpected standout during last year’s Big Game, Chazmo - Totino’s out-of-this-world, pizza roll-loving pal - is back.

Totino’s is expanding the universe fans fell in love with by unveiling 'CHAZMO: The Musical,' a fully produced, Broadway-inspired musical that shares Chazmo’s untold backstory ahead of football’s biggest night this year. 

Set in a suburban cul-de-sac, the musical follows Chazmo’s brief time on Earth: from his unexpected arrival to his new friendships and the snack that changes everything (Totino’s Pizza Rolls, of course!). Told through original songs and theatrical staging, the production reveals the moments that turned Chazmo into a pizza roll icon. 

“We knew we had something special with Chazmo,” said Oliver Perez, business unit director for Frozen Snacks at General Mills. “The response wasn’t just strong - it was immediate. Chazmo was on screen for seconds and fans didn’t just want to see him again, they wanted to know who he was. With ‘CHAZMO: The Musical,’ we’re having fun pulling back the curtain and giving people the ultimate, theatrical deep-dive into the Totino’s-verse.”

Timed around the cultural conversation surrounding football’s grand finale, this fun project was brought to life by The Social Lights and General Mills, with PR support from Edelman.