Topgolf Tackles Gameday in Football Launch Spots
Topgolf has launched its latest campaign, developed in partnership with agency of record, Anomaly.
The brand debuts two 15-second spots celebrating the news that Topgolf has football. This work builds off of the existing platform, 'You're Better Off at Topgolf' – because it's better to watch football at Topgolf than almost anywhere else, ever.
There are several important messages that this work is meant to communicate:
- The campaign is called 'Topgolf has Football' because... (you guessed it) 'Topgolf has Football.'
- You can watch football at Topgolf while playing the new Field Goal Challenge Topgolf game and eating a gameday-perfect menu.
- The games are on TVs in every bay, so you can swing in between snaps.
- There's a bar with all the games on.
- Topgolf has football.
Working with director Francois Lallier, the work's matter-of-fact, brick-to-forehead, humorous tone mirrors the simplicity of its message. Two 15-second spots magnify the pull of Topgolf Football in a purposely over-the-top way.
In 'Kids', a dad struggles to watch TV while his children chaotically play in the living room. Their mother interrupts them to ask, “Did you know Topgolf has football?” The dad excitedly repeats, “Topgolf has football,” followed by him running down the neighbourhood street holding his child up in the air in celebration.
'Cups' features a group of sports fans enjoying drinks at a dive bar when a man reading the newspaper announces that Topgolf has football. Everyone turns their heads and drops their glasses as they hear the news, one man echoing, “Topgolf has football?” before the fans rush to exit the bar as he confirms by yelling, “Topgolf has football!”
The campaign introduces Topgolf as a football destination, where players can enjoy the action of two of their favourite sports, golf and football. The campaign is supported by Topgolf's value messaging, reminding Players that they can watch and play at a value Sunday-Thursday (Sunday Funday, Half-Off Golf, etc.). It goes live across linear, CTV, OLV, social, display, and programmatic.
