Tillamook Settles Grilled Cheese Debate with Limited-Edition 'Butternaise'
The internet has long been divided: should you use butter or mayonnaise to achieve the perfect grilled cheese crust? Now Tillamook partners with Leo Chicago to end the debate once and for all with an innovative product launch.
Launched on National Sandwich Day (November 3rd) and available for purchase on November 6th, the Pacific Northwest dairy brand is introducing 'Butternaise' - a limited-edition, first-of-its-kind spread that combines the best of both condiments to create the ultimate grilled cheese experience.
The product was developed by Tillamook's in-house chef as his secret weapon for achieving the perfect golden crust.
Butternaise is an artful blend of Tillamook’s award-winning Extra Creamy Salted Butter, newly released KEWPIE Organic Mayonnaise and zesty spices. A limited quantity of Butternaise will be produced and available for purchase here.
The launch follows Grilled Cheese Fest, a celebration Tillamook hosted in Los Angeles that brought together Tillamook experts and a line up of incredible chefs and creators to share their passion for everyone’s favourite sandwich: the grilled cheese.
Dean Paradise, executive creative director at Leo Chicago, explains, "The butter versus mayo debate has been raging online for years. Rather than pick a side, we found a way to give people the best of both worlds while showcasing Tillamook's innovation in the dairy space."
Jinny Lam, VP marketing at Tillamook, adds, "Our chef's Butternaise recipe has been our secret weapon for years – it creates that perfect golden crust that makes all the difference. We're excited to share this innovation with cheese lovers everywhere and give them the exact tool they need to achieve grilled cheese greatness."
