Thermacell Appoints GUT to Lead Global Campaign

Thermacell, a global leader in innovative mosquito protection solutions, has chosen GUT Buenos Aires to lead its upcoming global campaign following a global agency pitch. The project includes the development of an international campaign with a presence in the United States, Canada, Europe, Asia, and Australia, and plans to expand into Latin America in the near future.

Thermacell Repellents, Inc. is a privately held company with a mission to liberate people who love the outdoors from the harmful effects of insects. Founded in 1999 and based outside of Boston in Bedford, Massachusetts, Thermacell makes the world’s leading zone mosquito repellent, protecting people and pets up to 20ft in outdoor spaces without sprays, scents, or chemicals on your skin.

Currently, Thermacell, which has also partnered with Globant, is present in more than 30 countries and continues to expand its global footprint.

“Thermacell offers a disruptive and highly relevant proposition for a global consumer seeking more effective user-friendly solutions. We are proud to be part of this project and to help the brand connect with new audiences around the world,” said Natalia Noya, chief growth officer at GUT.

“We are very excited to work with the GUT agency group on our upcoming global campaign. We share the vision of bringing our science and technology to more people and enabling everyone to enjoy their outdoor moments without worry. With their creativity and strategic approach, and strong multi-market team, we are confident that we can authentically connect with consumers across all our markets with bold and memorable ideas,” said Catherine Vennat, senior vice president of global marketing for Thermacell.

With this alliance, GUT and Thermacell embark on a joint path to bring innovation and creativity to new markets, strengthening the brand’s presence worldwide.