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When a President Becomes a Dancing DJ

29/01/2026
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Made By Humans founder and chief creative officer Guy Soulsby explores how generative AI is erasing the visible exaggeration that once separated parody from proof — and why that matters for truth, trust and culture

Caricature has always been a pretty blunt tool in politics. From James Gillray’s etched cartoons of Napoleon to the grotesque rubber puppets of Spitting Image, the joke was built on obvious distortion. You knew it was parody because you could see it. You could see the seams. The exaggerations felt excessive rather than dangerous, and exaggeration itself was the punchline. Today, those seams have been digitally cauterised. Generative AI lets us move past caricature and into something far stranger: the uncanny mimic. On one hand, that opens up a golden age of irony and sharp satire. On the other, it puts us right on the edge of a cliff, the moment where creative play starts to slide into large-scale deception.

And we’ve already seen just how far this can go. The political and media landscape of 2025, and now the start of 2026, has made that very clear. Don’t get me wrong: I’m a fan. Like a lot of people, I laughed at the viral videos of Donald Trump locked in an overly affectionate embrace with Vladimir Putin. It’s amusing, you smirk and show your mates. Stripping away the grim reality of global politics for a second and the absurdity of it works. The same goes for Nicolás Maduro. After news broke of his capture, an AI clip of him reimagined as a nightclub DJ exploded across social media. It raced through WhatsApp groups, and social feeds. Shared millions of times. It was surreal, ridiculous, and instantly recognisable as a joke.

But that moment raises an uncomfortable question: would millions of people (young people) have paid attention to what was actually happening in Venezuela without these memes? Now there are 100s of them. Within 48 hours of Maduro’s capture and transfer to New York, engagement on TikTok alone was unprecedented. Individual AI-animated clips of him DJing, whether in a Brooklyn cell (some with Puff Daddy or Epstein) or on a transport plane, were pulling in six-figure view counts within hours. Under hashtags like #MaduroCapturado, #MaduroDJ, and #Venezuela2026, total views quickly climbed into the hundreds of millions.

These clips work as satire because they lean hard into the absurd. They use a “perfect” render to underline a political narrative. When you see Maduro behind the decks while supposedly in custody, you’re meant to get the irony. It’s a digital editorial cartoon for a fast-paced world. It’s a way of processing complicated global events through surrealism. But there’s a crucial difference between satire and disinformation, and it comes down to what I’d call the wink.

Traditional satire always had one. It was the puppet’s oversized ears, and the cartoonishly evil grin. With generative AI, that wink has to be intentional, and obvious. The fun is in putting a world leader in a neon-lit rave (Trump replacing Jon Hamm) or staging an ironic bromance between geopolitical rivals. So yes, most of this is just fun, and why not? I wish I’d created some and had pulled in millions or views on my socials.

The real problem starts when we move into something else entirely: synthetic evidence. For those who don’t know: Synthetic evidence is AI-generated content designed to look like an objective record. Unlike cinematic deepfakes or glossy AI visuals, this stuff deliberately avoids polish. It’s meant to trigger our “seeing is believing” instinct. It doesn’t look impressive, it looks unfiltered. And we’re already seeing it. Clips that resemble raw body-cam footage or live news broadcasts are circulating widely. One example: a video of a New York police officer arguing with ICE agents and arresting them. It pulled in over 100 million views. What makes that choice especially effective is that the internet is already full of real footage like this. The fake blends right in. It’s created and shared not just to entertain, but to inflame, provoke, and push people further apart.

It’s also worth stepping back and recognising that this isn’t just something for social media. AI-generated satire and synthetic clips travel differently across regions, languages, and media ecosystems. In places where trust in state media is already low, or where messaging spreads primarily through encrypted apps, these clips can take on very different meanings. What reads as irony in one context can be received as evidence in another, especially once it’s stripped of captions, hashtags, or the cultural cues that signal a joke.

When a video looks indistinguishable from a C-SPAN broadcast or a shaky phone recording, the wink is gone. At that point, we’re not making satire anymore, we’re manufacturing a false historical record.

The biggest danger isn’t simply that people will believe a fake video. It’s that they’ll stop believing the real ones. This is what’s known as the liar’s dividend. If every genuine moment of political leadership or police action can be dismissed as “probably AI,” accountability collapses. During the flood of Maduro-related videos, some real, some fake, some clearly satirical, the public was left in a hall of mirrors. Sure, we all know the DJ clip isn’t real, or the ones of him dancing. But when AI is used to deliberately confuse political reality and blur live news events, it erodes the shared ground we rely on to recognise truth. And without that shared ground, even jokes stop landing.AI can generate pixels, but it can’t generate ethical intent. I’m not arguing for censorship. I want to live in a world where we can still laugh at the powerful, humanise them, poke fun, and make jokes. I’m guilty of sharing it for amusement. But satire only works if there’s a baseline of truth to push against. The future of political irony isn’t about how convincingly we can fake reality. It’s about how clearly we can signal the joke and keep the truth intact while we do it.

In the past, news editors and broadcasters acted as the filter to political imagery. Today, that filter is gone. Anyone with a sense of timing can manufacture a narrative and release it into the wild. The challenge isn’t stopping that, but understanding the power it carries. Because when everyone can make the joke, everyone also shares responsibility for making sure it’s still recognisable as one.

In the past, news editors and broadcasters acted as custodians of political satire. Today, the danger isn’t that satire has become more democratic, it’s the fact that the wink is no longer guaranteed.

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