Smol Starts an Eco Cleaning Revolution
Creative agency And Rising has partnered with production company Armoury and director Ben Perry to launch The Revolution Starts Smol, a new online and social campaign for eco cleaning brand Smol. The work champions Smol as an ecological alternative to conventional cleaning products, inviting audiences to start small and make a big impact.
Across five films, each spot captures an authentic slice of everyday life with Subjects speaking directly to camera, sharing inner thoughts with honesty and humour. The result is a series of candid, human moments that embody Smol’s approachable, straightforward ethos. The campaign’s refined simplicity underscores its message: meaningful change can start with the smallest actions.
Agency production was handled by the wonderful team at Arthur & Martha.
Matt Hichens EP/MD of Armoury says, "It has been an absolute pleasure to work with the team at AndRising and Arthur & Martha again, this time creating a series of thought and hopefully action provoking films that highlight Smol as the ecological alternative. Ben Perry was perfect choice for this campaign. He has a remarkable talent for creating moments that feel natural, genuine, and beautifully authentic."
Ben Perry, director says, "This was one of those lovely jobs with lovely people. We decided at the outset that we wanted to do these films in a single take and that all hinged on the right faces on-screen. The five we had were just brilliant and we had a really talented team to bring it all to life."
