The Public House Enlists with Irish Defence Forces

Independent creative agency The Public House has been appointed by the Irish Defence Forces following a competitive tender process.

The agency will develop two new bold recruitment campaigns designed to attract the next generation of Defence Forces personnel, including targeted work for female recruitment and the Reserve Defence Forces.

​Kerrie Sweeney, managing director of The Public House, said, “We’re so proud to have been chosen to partner with the Defence Forces. Together, we’re working towards strengthening the nation and celebrating those who believe real patriotism unites and pulls Ireland forward.”

The win adds to The Public House’s growing roster of clients. Known for its ‘Boring Doesn’t Sell’ philosophy, the agency will be responsible for strategic and creative development across two large integrated campaigns going live in the New Year.

Lt. Col. Maeve O’Grady of the Defence Forces commented, “The Public House impressed us with their fresh thinking and clear understanding of the unique challenges around recruitment. We’re excited to see how their creative approach will help us connect with future recruits.”

This latest appointment underscores The Public House’s reputation as one of Ireland’s leading independent agencies, delivering campaigns that not only cut through the noise but drive results.