L’Occitane Transforms Iconic Yellow Boxes Into Beacons of Festive Magic

Inspired by the luminous beauty of Provence, L’Occitane’s new creative direction reimagines the brand's iconic yellow boxes as a source of light. At the heart of the story is human connection, craftsmanship, and the joy of intentional gifting. From the brand's yellow boxes to its limited-edition creations, each detail reflects the care and expertise of passionate teams and partners.

This beautiful holiday campaign showcases the brand’s Holiday 2025 Limited Editions, radiant scents that capture the beauty of light from dawn to dusk. ‘The Light Catcher’ is here to capture the spirit of Provence in every golden ray.

The film is a meticulously crafted, theatrical imagining of a Provencal Christmas and was masterfully lensed (film and photo) by Polish star, Marcin Kempski. The international crew included cinematographer Jake Scott and French talent Marieke Le Corre as ‘The Light Catcher’.

Marcin said, "I’m truly delighted to have been invited to collaborate on L'Occitane’s Festive campaign. Provence, with its timeless charm and natural beauty, is at the heart of the brand and serves as a wonderful source of inspiration. It’s a pleasure to help bring this spirit to life visually and capture the magic of the season while staying true to its origins.”

​MYGOSH executive producer Lamar Hawkins said, “We're thrilled to unveil ‘The Light Catcher’ our new campaign for L'Occitane en Provence. There's something magical about capturing the spirit of the holidays and we can't wait for you to experience it.”

Clients, creatives, cast and crew worked together to craft a dreamscape where viewers can follow the light and discover the magic of the season across multiple channels. This global campaign includes online films, OOH and DooH films as well as static key visuals and social media content.