The LBB & Friends Beach Will Be Back at Cannes in 2026
As the Lions return to Cannes from June 22nd through 26th 2026, so does the LBB & Friends Beach and – as always – we’ll have a week full of content, collaboration, conversations and connections ready for you.
The LBB & Friends Beach began in 2010 as a mission to make our own Cannes experience easier. The idea was simple: create a space within the festival to bring all of our connections together in one. We felt that around the activities of Cannes , there was a need for a networking hub and a place to catch up with acquaintances made over years at the industry’s biggest event. Having your own space in Cannes is invaluable.
At the time, no one privatised the beaches. They were used by tourists and families of delegates during the week. There were some lunches and presentations here and there, and parties at night but in the daytime, they were, well, beaches.
We’ve kept LBB & Friends Beach as a beach restaurant, so that guests can order lunch and drinks, or even put their feet in The Med, or sit on the beach. This set up adds to the laid back atmosphere, where everyone comes to make new contacts and catch up with old ones. It’s not an intimidating environment, it’s a friendly place where everyone is approachable.
We hope that you can join us in June next year. As always, we will offer LBB member companies the opportunity to add names to the guest list. Sponsors will also have their own guest lists to build for the event.
We’d like to thank our Content Sponsors MCA – Murphy Cobb and Associates for returning as our headline sponsor for 2026 . Their support has allowed us to create a great lineup of panels for our guests over the last few years and next year will be no different.
We have some other incredible sponsors joining us so far for 2026. Without them, we would not be able to put on this event because - as I’m sure you know - Cannes has become very expensive during the Lions. Our sponsors are our partners and appreciate having a space to call their own, and invite their guests.
We hope that you will make the effort to find out about them and meet them on the beach. We will be introducing more sponsors and telling you more about them ahead of June but please check them out:
MCA - Murphy Cobb Associates: We are global production investment experts. We use innovation to support and drive value for clients in the creation of the most effective ecosystems.
The Advertising Association: We are the trade body for the UK advertising industry, representing UK advertisers, agencies, media owners, and tech companies.
Bauer Media Group: Home to iconic publishing and audio brands and helping advertisers reach consumers through Out-of-Home assets, while providing public services and infrastructure solutions.
Broadsign: The platform that powers OOH. Where media owners and buyers come together to plan, manage, and transact out-of-home advertising.
Claritas: Identify. Deliver. Optimize. Meet better prospects. Market more precisely. Improve your ROI
LIA - Created for Creatives: A global awards festival built for the creative community and young creatives through their fully-funded Creative LIAisons training academy.
Mark Allen & Co.: A leading public relations firm specialising in managing the reputation of global brands, AI innovators, and top creative, experiential, and media companies.
Shutterstock: A global end-to-end production partner transforming any concept into reality.
Sounds Profitable: A global trade association for the podcast industry.
For information on sponsorship, please fill in this form. To register your interested in attending, please use this form.
