The Deli Welcomes Bob Partington
The Deli, a Toronto-based production agency known for its complex, attention-grabbing stunts and experiential activations, has signed acclaimed director and inventor Bob Partington. This strategic move further cements The Deli’s reputation as Canada’s leading production company for brands looking to make a bold statement.
Known for pushing boundaries and embracing the impossible, The Deli continues to carve out its niche in the commercial production landscape by leaning into highly technical, ambitious, and visually stunning work. Whether it’s suspending a 5,000 lb. pizza box in the sky or orchestrating town-wide theatrical activations, The Deli thrives on the kind of challenges that make others pause. With Bob joining the fold, they’re doubling down on exactly that.
“As a company, we’re chasing exciting, challenging briefs that make us go, ‘Huh, how are we going to pull that one off?’” said Ben Robinson, partner and executive producer at The Deli. “Bob is here to help us do that." Bob is also the first director to sit on both the Film and XM sides of The Deli’s roster of artists.
Bob Partington brings a singularly rare mix of artistic vision, engineering prowess, and mechanical ingenuity. A celebrated director, inventor, and designer, Bob is the mind behind wildly inventive work for global brands like Stella Artois, Samsung, Gatorade, and more. His portfolio includes everything from record-breaking contraptions and kinetic sculptures to immersive brand experiences for the likes of Xbox, IBM, Wendy’s, and IKEA.
His work has earned international acclaim, with numerous industry accolades including multiple Cannes Lions. Whether designing mechanical installations that defy logic or capturing practical effects in camera in a way that feels like magic, Bob’s creative sensibility sits perfectly at the intersection of storytelling and spectacle—making him an ideal match for The Deli’s ambitious production model.
"Like the name implies, there is a lot going on with this lot. More like Deli-meets-science lab; they are not afraid of experimentation for the sake of making something great. I look forward to keeping on the path of groundbreaking projects with these folks— projects that turn heads. Whether experiential, commercial or just plain passionate." said Bob Partington.
With this signing, The Deli continues its evolution as not just a production company, but a creative problem-solving lab for brands and agencies alike. Their model—agile, brave, and built for boundary-pushing work—positions them as a go-to partner for campaigns that demand more than the expected.
As the Canadian market increasingly looks to stand out on the world stage, The Deli is leading the charge by doing what others won’t: embracing the impossible, building the unbuildable, and producing the unforgettable.
