Tag Strengthens Leadership Team to Drive Growth Across EMEA

​Tag has made significant leadership updates that underscore the company’s continued growth and commitment to delivering exceptional client experiences across EMEA.

Matt Kitcherside joins as CEO, EMEA

Tag welcomes Matt Kitcherside as CEO, EMEA, effective today. Matt brings extensive experience and a proven track record of success, most recently serving as CEO, EMEA at Hogarth.

In his new role, Matt will oversee operations across EMEA, driving innovation and operational excellence. He will work closely with dentsu EMEA leaders to leverage the network’s capabilities, with Media++ as a key growth engine.

Matt shared, “I’m excited to join Tag and lead the EMEA team at such a pivotal time. Together, we’ll focus on delivering exceptional client experiences and driving innovation that sets us apart in the industry.”

Kevan Thorn appointed Chairman

Kevan Thorn will transition from CEO, EMEA to chairman with immediate effect. Since joining Tag five years ago and assuming the CEO role in 2023, Kevan has made an outstanding contribution to the business and strengthened relationships with clients and industry partners.

Reporting to Toby Codrington, Tag global brand president, Kevan will focus on driving growth, solidifying Tag’s industry leadership, and fostering strategic relationships that deliver exceptional value for our clients. He will also continue to mentor future leaders within the organization.

Kevan commented, “I’m incredibly proud of what we’ve achieved together in EMEA and excited to take on the role as Chairman. My focus will be on accelerating growth and ensuring Tag continues to lead the way in delivering innovative solutions for our clients.”

These changes mark an exciting chapter for Tag as the company continues to grow, innovate, and deliver outstanding value for clients worldwide.