TBWA\India Appoints Rohit Mukherjee as Executive Creative Director

​TBWA\India has appointed Rohit Mukherjee as executive creative director at the agency’s Gurgaon office. In his new role, Rohit will reinforce the agency’s Disruption philosophy and drive creative excellence that delivers meaningful impact for clients.

With nearly two decades of experience in advertising, Rohit brings a robust track record of building high-performing creative teams. Prior to joining TBWA\ India, Rohit was at Dentsu Creative Isobar for over five years, where he rose through the ranks to become group executive creative director, and led integrated and digital-first campaigns for some of India’s top brands.

Rohit’s career in advertising began with an internship at Rediffusion DY&R, followed by stints at Publicis, McCann, DDB Mudra and Bates. He has worked with brands such as Airtel, Nestle, Colgate-Palmolive, Dabur, Diageo and Kia Motors. One of his marque campaigns include Colgate’s ‘Kya Aapke Toothpaste Mein Namak Hai?’.

“I’m genuinely excited to have Rohit on board and taking charge of the Gurgaon creative product. Rohit is an extremely accomplished creative individual with a great pedigree of ideas and executions across media and categories. Disruption is at the core of the TBWA brand and Rohit is just the right kind of Pirate to lead and inspire the office forward. I look forward to working with Rohit and building an amazing body of work for our clients and brands in Gurgaon,” said Russell Barrett, chief creative experience officer, TBWA\ India.

Excited about his new role, Rohit said, “In order to create in any field, you need to disrupt. The very fact that for TBWA\, Disruption is its raison d'etre, is provocation enough for any creative. Add to that, the experiences of people like Russell and Govind! Just to have them as sounding boards for any idea means you’re in good hands. The clients are hungry, the colleagues are restless, and the vibe is warm. I aim to be the ‘agent provocateur’ with digital first thinking and agile execution.”

Rohit's work has been recognised at various international and national advertising awards, including shortlists at Cannes Lions and metals at Spikes, Kyoorius, ABBYs, EFFIES, New York Festival, Adfest, and Clio Awards, among others.

Outside work, Rohit enjoys collecting stories through photography, trivia and conversations with strangers. For him, inspiration hides in the ordinary, waiting to become extraordinary.