Synthesis Agency Wins Crystal Award for 'Visible Bag' Campaign

​Synthesis Agency's 'Visible Bag' campaign has won the Crystal Award at the Mad Stars Festival in South Korea.

This adds to the campaign’s growing list of international recognition, including a Gold at the AdForum PHNX Awards earlier this year.

The ‘Visible Bag’ campaign, created with Uzum Market and Gross Insurance, turns everyday shopping bags into reflective gear, helping pedestrians stay visible.

What started as a simple idea has already made a real difference and sparked conversations about road safety across Uzbekistan.

Alina Mirzaeva, founder and CEO at Synthesis, said, "Winning the Crystal Award feels amazing. 'Visible Bag' shows that creativity can truly make a positive impact on people’s lives."

The campaign has already captured media attention, and this award is a huge milestone for the team at Synthesis.