SmartAssets Names Storm Keys Non-Executive Director of Growth

​SmartAssets has named Storm Keys (ex-Monks, Innovid, Fifty) as non-executive director of growth, as part of its ambitious expansion across Europe and the US.

The AI-driven creative governance platform welcomes Storm, who brings more than a decade of global advertising experience, delivering innovation to some of the world’s most influential brands, including Mondelez, P&G, Netflix and Electronic Arts.

Recognised four times as one of the UK's top 100 business development professionals—and a 2025 nominee for Business Development Team of the Year—Storm has helped global enterprise brands bridge the gap between creative and media.

“AI-native platforms are displacing legacy solutions that have underdelivered for years, and SmartAssets is leading that charge. They're mining historical campaign data to surface creative patterns that actually drive media performance, then backing it with a governance layer that gives global teams control without suffocating local markets. By challenging antiquated pre-flight testing and DAM solutions, they're offering brands a better, faster, cheaper way to manage creative at scale. The market is overdue this change.” said Storm.

​Lindsay Hong, CEO and co-founder at SmartAssets, added, “Storm lives and breathes the marketing challenges of global brands. He is a trusted partner for driving change and will help us stay focused on how we deliver our promises. His tech expertise and market knowledge make him perfect for this role, and I’m excited to see the impact he will drive for our clients.”

This appointment demonstrates SmartAssets’ commitment to uniting creative and media teams for better quality creative and campaign outcomes. To learn more about how SmartAssets helps marketers govern creative with clarity, speed, and confidence, see here.