Canine Duo Brutus and Carl Enjoy Retirement in SimpliSafe Spot

SimpliSafe, in partnership with independent creative agency, Pereira O'Dell have launched the second chapter of the 'Changing of the Guards' campaign, bringing back the beloved guard dogs Brutus and Carl - this time, enjoying life as fully retired watchdogs. The new spots highlight SimpliSafe’s proactive monitoring technology, positioning the brand as superior to long-standing category leaders by stopping crime before it starts.

Brutus and Carl showcase the ease and confidence that comes with SimpliSafe’s AI-powered cameras and live agent monitoring. Once stressed and vigilant, the dogs now nap peacefully, stroll the neighbourhood, and even entertain their fellow canine neighbours - secure in the knowledge that their homes are fully protected.

The campaign, which launched on September 1st, will run across broadcast, streaming, online, and social channels. In addition to TV, the characters will expand across digital and print, building recognition for Brutus and Carl as SimpliSafe’s official 'spokesdogs.'