Seth Rogen and Evan Goldberg Hilariously Prove Skip Might Be too Convenient

Kicking off its largest campaign to date, Skip is once again leaning into comedy as it unveils actor Seth Rogen as the new face of the brand. Created in partnership with independent agency Courage, and directed by Emmy Award-winner Evan Goldberg – with production by Spy Films – the work serves to blend humour and human insight, highlighting the delivery service’s platform, ‘Skip to the Good Part’.

Headlined by a long-form spot titled ‘Writers Room’, the commercial depicts the iconic Canadian and a writing partner attempting to craft blockbuster plots… only to be thwarted repeatedly via recurring plot contrivances generated by Skip’s very existence. From a failed mafia setup to a boxer working at a grocery store who’ll never be discovered, the work taps into culturally-relevant movie tropes, leaning on Seth and Evan’s acclaimed storytelling capabilities – highlighted in their hit Apple TV show, ‘The Studio’ – to emphasise the brand’s convenience.

“We didn't want to do another ‘celebrity endorsement’,” explains Dhaval Bhatt, founder and co-chief creative officer at Courage. “Seth’s persona is so woven into pop culture and storytelling that we wanted to create something that felt distinct – not just an ad featuring Seth.”

Adding that the concept of ‘Skip ruining movie plots’ came from the intersection of good stories needing conflict, but the delivery service inherently destroying all sense of drama and tension, the CCO emphasises it was all about collaborating with Seth and Evan to create something that felt fun and self-aware enough to poke fun at the creative process, while also highlighting the brand itself.

“The writing process was an absolute blast,” Dhaval continues. “Imagine volleying ideas about writing movies back and forth with the guys who wrote ‘Superbad’ and ‘The Studio’. It was a bit intimidating at first, but honestly, once we got into jamming with Evan on the scripts, it really felt super comfortable with everyone just pushing for the funniest bit.”

Rolling out nationally across TV, online video, out-of-home, and social, ‘Writers Room’ underscores Skip’s position as the country’s homegrown delivery network, and affirms the brand’s desire to bring humour to everyday moments. And, while community response is yet to come, for the team at Courage, the chance to have worked with Evan and Seth has already made this a winning campaign.

“To get a chance to work with one of the hottest celebs in the world right now is a pretty good day in our business,” Dhaval concludes. “But, to then get the chance to work with one of the greatest comedy writing and directing duos in film history was completely surreal. The stars truly aligned for this one.”