Sernova Vodka Celebrates Every Side of Summer

Sernova Vodka presents 'Many Summers in One,' its new summer campaign, led by 5:45AM and produced by Landia.

The brand launches a proposal rooted in a clear insight: for its target, summer is its moment. A time when routines loosen, days blur into one another, and each day can be lived in a completely different way. Within this diverse universe of plans, moods, and experiences, Sernova positions itself as the ideal companion for every occasion, thanks to the quality and variety of its portfolio.

Speaking about the campaign, Florencia García Vázquez, brand manager at Fratelli Branca, explains, “We were looking for a platform that would allow us to reflect the diversity of moments our target experiences throughout the summer. Different experiences, changing moods and plans, where Sernova appears as the perfect match for each one, thanks to its quality and diversity.”

​Dario Porterie and Ariel Chiesa, agency founders, add, “The campaign has a strongly digital mood. We wanted it to feel like scrolling through a group’s summer feed: a summer where every day is different from the last and there’s always room for something new.”

The film was directed by Agus Puente of Landia and will be released across various digital platforms starting this month.