SSSE Airtricity Explores the Human Side of Sustainable Energy in 'A Different Kind of Energy'

​SSE Airtricity, in collaboration with creative agency Boys + Girls, has launched their 'A different kind of energy' brand platform for the first time.

The high-octane hero commercial shows that a different kind of energy is more than what flows through cables and turbines. Everyone brings a slightly different energy which shapes the world and allows life to thrive, in just the same way that SSE Airtricity brings a cleaner, greener energy.

The campaign as a whole focuses on how sustainable energy not only benefits the world around us but also transforms how people live and do business. It takes SSE Airtricity in a fresh direction, embracing customers’ individual energy and the role that they play in supporting them.

Directed by Guy Manwaring, the commercial is fuelled with humour and showcases real Irish insights into the wonderful and diverse people that bring a unique energy to the world.

“A Different Kind of Energy comes from the insight that energy isn’t just what powers our homes, it’s what powers our lives”, said Kris Clarkin, creative director at Boys + Girls. “This campaign connects that human truth to SSE Airtricity’s role in delivering cleaner, greener energy - in a way that feels real, optimistic and distinctly Irish.”

This new positioning builds upon SSE Airtricity’s long standing reputation as a trailblazer in the Irish marketplace while the campaign signals a fresh way of communicating with customers. At the heart of it is a simple and consistent truth: energy powers the moments that matter - at home, at work and in our communities.

Director of propositions, sustainability and marketing SSE Airtricity, David Manning, explained, “We know our customers all bring a different kind of energy to their lives and businesses - and so do we. SSE Airtricity is there to meet customers wherever they are on their energy journey. Whether it’s a business scaling up, a family retrofitting their home or a household looking for smarter ways to manage their monthly budget, our customers bring the ambition, and we bring the solutions to power it. By bringing a different kind of energy to what we do, we’re giving our customers the freedom to focus their own energy on the things that matter most to them.

Launched 12th January, the commercial is being supported by a full 360 campaign including TVC, OOH, radio, digital and social.