

Run Deep, part of the Mother Family, has appointed Will Brookwell as creative director.
Will joins from AMV BBDO, where he spent just under four years in the same role, creating work such as ‘A Lovely Day’ for Guinness x Premier League and Curry’s ‘IRL’. Prior to this, Will was at Saatchi & Saatchi London, where much of his work had a culture focus, including ‘Hope United’ for BT and ‘Not Her Problem’ for EE. He is also founder of Shoot-Ball, which designs Champions League-quality unbranded footballs for commercial productions.
At Run Deep, Will will drive the creative offering of the agency, working across a range of clients including Anthropic, DHL, Redbreast, The Glenlivet and Tottenham Hotspur,
Will Brookwell said, “Joining Run Deep was an opportunity too good to pass up. I’m excited to keep building on the already amazing foundations and make work for our clients that really lands their brands deep in the heart of fan cultures.”
Jodie Fullagar, co-founder and co-CEO at Run Deep said, “Will is the perfect addition to the Run Deep team and we’re thrilled to have him join the agency at such a critical growth point. His experience, passion and belief in our space made him the perfect choice to help us shape the future of our creative work.”