Reiss Expands Its Cinematic iPhone Series with Max & Jude’s Winterwear Films

Reiss has unveiled a new trio of cinematic short films directed by Max & Jude through The Presence Community, marking the latest phase in its ongoing collaboration with the creative collective. Shot entirely on iPhone, the Winterwear campaign extends Reiss’ evolving visual storytelling strategy with a bold, cinematic sensibility that continues to define its social content.

Written and directed by Max & Jude, the three witty films playfully transport Reiss’ urban audience into the countryside — a surreal blend of worlds that captures the brand’s message: its Winterwear works equally for City Slickers and the Country Set. Each piece showcases Reiss’ signature styling in atmospheric, filmic vignettes that feel both elegant and unexpected.

​The Presence Community began working with Reiss earlier this year to reimagine how fashion storytelling can live natively on social platforms. Their first collaboration, directed by Archie Flint, featured real professionals – including courtroom sketch artist Priscilla Coleman and bloodstock auctioneer Shirley Anderson Jolag – discussing the role of suits in their working lives.

Next up in the series, director Esme Lane Fox will bring a festive edge to the partnership with Party, a playful collection of films designed to capture the energy, glamour and individuality of Reiss’ latest collection.