Regional Judging at The Immortal Awards 2025 Wraps Up as Asia Jury Selects Six Finalists

The final regional session at The Immortal Awards 2025 took place on Thursday 27th November, as the Asia jury selected six Finalists at Little Black Book’s global advertising award.

Tasked with identifying the region’s best commercial creativity, and completing the shortlist for the competition’s global round of judging, the jury debated an 18-project shortlist that consisted of the highest scoring projects from the initial round of judging.

Jurors from across the region whittled the shortlist down to just six projects, which received Finalist status and are recognised as the best work from Asia from the past year.

They will now compete alongside Finalists from the other five regions for an Immortal Awards or Commendation at the global jury day on Wednesday 3rd December.

The Immortal Awards 2025 Asia Finalists are:

Alkem Laboratories - DawAI Reader (MullenLowe Lintas Group)

Awakening Foundation - Unfreeze My Rights (Dentsu Creative Taiwan)

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Flipkart - SASA LELE (FCB Kinnect)

KFC Thailand - Let There Be Cake (Carbon Films)

Stayfree, Kenvue - Son Get Stayfree (DDB Mudra Group)

Too Yumm! - Too Yumm To Cheer! (FCB Kinnect)

The six Asia Finalists will go up against the seven European, four MEA, six North American, nine AUNZ and six LATAM Finalists at the global round of judging, held in New York on December 3rd in partnership with JSM Music.             

This year’s Asia jury was made up Sandipan Bhattacharyya, chief creative officer, Monks India; Vivien Chou, executive creative director, Dentsu Taiwan; Mayuresh Dubhashi, chief creative officer, FCB Neo; Peter Grasse, founder, Mr+Positive; Lesley John, chief executive officer, VIRTUE Asia; Lily Li, managing director, Heckler Singapore; Valerie Madon, regional chief creative officer, McCann Singapore; Harshada Menon, executive creative director, DDB Mudra; and Paul Nagy, regional chief creative officer, VML Group APAC.

The rest of the work that made it to The Immortal Awards 2025 Asia Shortlist but didn’t make it through to the next round included:

Brand - Project (Entrant Company)

• Air India Express - Inglish Dictionary (TBWA\India)
  
• Battlegrounds Mobile India - Great In-Game Wedding (DDB Mudra Group)
  
• Fanta - After Class Refresh (VML & Ogilvy Japan)
  
• Hoegaarden - BAR---RIERS (McCann Worldgroup China)
  
• IKEA - FLOODED ROOM (VML Thailand)
  
• Japan Blind Judo Federation - VISIONGRAM (Dentsu Inc.)
• KFC - Spicy Relief Hotline (VML Thailand)
• KITKAT - Spoiler Break (VML Indonesia)
• LUX - RECLAIM HER NAME (VML Singapore)
• NIKKA WHISKY - No Labels (Dentsu Inc.)
  
• NTT Human Informatics Laboratories - Interface of Humanity powered by NTT (Dentsu Inc.)
  
• The Coca-Cola Company - The Girl Who Played The Tutari (VML India)