Radiocentre's January Creative Spotlight: Holland & Barrett

Hands up if you’re still sticking to those New Year health resolutions. Anyone? No? Thought so. January is bleak enough without giving up booze, carbs and anything remotely fun. Still, many of us wake up on 1st January determined to reinvent ourselves and greet the next New Year as shinier, upgraded humans.

And right on cue, like the first brave spring bulbs pushing through the frost, along come the ads promising miracle transformations. Enter Holland & Barrett’s 'Wonder Shake.' It grabs your attention because it sounds so utterly absurd. This magic shake will give you a new face, a new body, and apparently even a better personality. Worried your friends won’t approve of your new-and-improved self? Don’t be. Wonder Shake will change them too.

What is this nonsense? Yes, TikTok is full of this kind of mendacious madness, but surely not on trusted and regulated radio… right?

Right. Because just as you’re rolling your eyes, the voiceover cuts in: don’t fall for fads. Turn to Holland & Barrett for actual facts on nutrition, supplements and skincare. A funny original idea created by Lucky Generals that is perfect for those darker January days when you have the best intentions.

Creative agency: Lucky Generals

Transcript:

VO1: Hey, you! Do you ever think the old you wants a new you?

You do? Well, we do too. Our one-stop Wonder Shake guarantees you a new body, face, and personality.

Your friends won't even recognise you. But don't worry. With Wonder Shake, you'll make better, hotter friends, just like in some...

VO2: Hm, really? Don't fall for fads this January.

Holland and Barrett give you the facts. Get expert advice on nutrition, supplements, and skin care that actually give your body the nourishment it needs.

Holland and Barrett.