RSA Signs Director Duncan Heger for UK Representation

RSA has tapped Los Angeles–based director Duncan Heger for his first UK commercial and branded content representation.

With a body of work that blends classic storytelling and a sharp gen-z sensibility, Duncan has carved out a lane all his own—where cheeky dialogue, cultural fluency, and eye-popping visuals create work that lands with style and staying power.

Duncan’s career began as an in-house director at a major sports agency, where he directed top-tier American Footballers like Jared Goff and Cooper Kupp. He then joined US based production company Stadium as a creative, sharpening his voice while continuing to direct standout work for brands like adidas and Under Armour.

His breakout Los Angeles FC campaign starring Will Ferrell earned over one billion organic impressions, and his Adidas campaign set an MLS jersey sales record. Duncan has since directed campaigns for the NFL, North Face, and the American Red Cross, featuring the likes of Lionel Messi and Ian Wright.

In 2025, Duncan was shortlisted for Shots New Director of the Year, AICP’s Best New Director, and included in SHOOT Online’s New Director Showcase—a trifecta that signals a rising force in the industry.

“Duncan’s work is sharp, original, and full of energy. He’s an exceptional creative talent, and we’re thrilled to introduce him to the UK market,” said Josie Juneau, head of advertising at RSA. “He has a real knack for elevating a client brief to something truly outstanding. We cannot wait to get started!”

“RSA has always stood for craft and for legacy. There’s a palpable momentum around the kind of stories I want to tell—and this feels like the right place to tell them,” said Duncan. “This partnership feels like a true alignment of vision, and I’m beyond excited to join a team that’s not only storied but genuinely lovely to collaborate with.”