RSA Films Adds Director and Artist Anthony Leonardi III to US Roster

​RSA Films has tapped director and artist Anthony Leonardi III to the company for commercial representation in the US. Known for his expertise in world building, he has a distinctive style that delivers a visually rich, action packed and always entertaining cinematic experience. With a reputation as one of the industry’s most imaginative minds, he’s the creative force behind not only many commercials, but also film and TV projects and interactive experiences.

Leonardi’s extensive credits include brand partnerships with the Marvel universe on campaigns for Lexus, Tide, Audi and the Super Bowl spots Coca-Cola 'Mini Marvel' and Heineken “No Shrinking and Drinking.” He was a second unit director on blockbusters Lilo & Stitch and Transformers: Rise of the Beasts. He’s worked with an enviable list of talent including Robert Downey Jr., Ana de Armas, Paul Rudd, Eric Andre, Elizabeth Olson, Kamail Nanjiani, Brie Larson, The Rock, Danai Gurira, Chris Hemsworth and Anthony Mackie. He has partnered with agencies to direct campaigns for major brands such as Old Spice, Chevy, Mountain Dew, Miller Lite, Hyundai, Hertz and more.

Leonardi’s visual aesthetic grew from a childhood obsession with comics. “There was a comic shop in my hometown that I went to every day after school,” he said. “Eventually the owner’s son started letting me hang around after closing. He’d hand me a stack of paper and tell me to try drawing from any of the books I wanted. It blew my mind wide open and was the first time I realized I had a skill with art that was unique to me. It gave me my voice.”

Leonardi refined his talent studying character animation and film at CalArts, then later directing, at The AFI Film Conservatory where he first met Luke Ricci, president of RSA Films US. “Luke was one of the first people I connected with there,” Leonardi said. “AFI is such a small, intimate environment, we all ended up helping on each other’s short films.”

Leonardi started his directing career with music videos and also became a sought-after storyboard artist. Gore Verbinski was familiar with his art and invited him to do storyboards for Pirates of the Caribbean: At World’s End (2007), an experience Leonardi credits with giving him his start in the industry. Leonardi was also handpicked for his drawing by a production designer who had worked for him before, Deborah Riley. She brought him on board as a concept artist for another entertainment juggernaut, “Game of Thrones” (2014).

Ricci and Leonardi again crossed paths at Bullitt. While a director at the former commercial production company of the Russo Brothers, Leonardi was asked by the Russo’s to work on several Marvel movies, among them Captain America: The Winter Soldier and Civil War and Avengers: Endgame. He contributed as a concept artist which led to him designing sequences for the films.

“At AFI, Anthony and I used to say the dream would be to keep working together after film school,” Luke said. “Anthony and I started our careers together then had a great 8-year run in commercials. We have a strong dynamic so having the chance to represent Anthony again at RSA is a special opportunity. His work is exemplary film craft and he brings a strong point of view to everything he creates.”

Leonardi said, “To be at this point in my career reconnecting with Luke at such a high level is pretty incredible. RSA’s approach to supporting artistic vision at such a high calibre, especially under Luke, made the decision to join the company easy.”

Leonardi’s work stands out for its inventive visual storytelling. His Tide spot, featuring Doctor Strange’s Cloak navigating a washing machine, earned two Cannes Lions for its creativity. For Old Spice, he delivered a playful take on Liam Hemsworth’s Thor, portrayed by his real-life brother Luke. In a Chevrolet commercial, a galloping horse transforms into a powerful truck, traversing dramatic mountainous landscapes and red valley floors. Each project showcases his distinctive approach to world-building and cinematic imagination.

Leonardi explained, “I build shots and every detail in the frame the same way I draw and paint. As soon as I read a script an original idea pops into my head, I start seeing shots, moments and visual fragments. Immediately I begin decoding it with pen on paper, and through that exploration the tone, feeling and vision grow. It’s in service of telling the story. A character and story focus is the other half of my visuals.”

At RSA, Leonardi is open to all sorts of opportunities. “I’m always drawn to unique, relatable character stories. Whether that ‘character’ is a Cloak, a mechanical horse or Thor’s brother re-enacting him for local theatre, and then throwing them into wild situations. I love having fun and entertaining an audience.”