RPM Helps Guinness Deliver Premier League Trophy Straight to Kenyan Fans’ Homes
RPM has worked with Guinness to redefine what a Premier League trophy tour can be by taking it directly to fans whose passion for the game has no limits. Instead of the usual photo ops and staged displays, RPM designed and executed a hyper-personalised activation that brought the Premier League trophy, and football legend Nwankwo Kanu, straight to the doorsteps of Kenya’s most dedicated supporters.
The Insight: 'It Feels Just Like Home'
For millions of Kenyan football fans, the Premier League isn’t a distant spectacle, it’s part of everyday life.
RPM’s strategy started from a simple truth: despite the miles between Kenya and England, fans’ connection to the Premier League is deeply personal. The goal was to recognise that connection and celebrate their passion by leveraging Guinness sponsorship to create a once-in-a-lifetime surprise, delivering the loveliest of days to Kenya’s most passionate fans.
The Execution: A Surprise of Communion
Working with Guinness and agency partners, RPM helped to identify four extraordinary fans whose passion for the Premier League runs through every part of their lives and has sparked vibrant fan communities.
Then came the ultimate surprise. With Guinness and Premier League and Arsenal legend, Nwankwo Kanu, making an all-star appearance, the trophy was delivered directly to their homes, transforming humble doorsteps into community hubs of celebration, pride, and togetherness.
The Result: Turning Fans into Hosts
This activation wasn’t just about delivering the trophy; it was about rewarding passionate communities. The Premier League belongs to the people who love it most, and as official beer sponsors, we wanted to showcase that Guinness stands with real fans, wherever they are in the world.
This hyper-local stunt generated worldwide buzz, earning attention across social, news stations and broadcast media, reaffirming Guinness’s role as the brand goes above and beyond for those whose passion runs deep.
“This campaign is a perfect example of how to transform brand love into something tangible,” said Dom Robertson, managing director at RPM. “By bypassing the traditional and meeting fans where their passion lives, we created a shared moment that was both intimate and iconic. A true act of goodness that only Guinness could deliver.”
