Publicis Dublin Wins ESB and Electric Ireland Digital Business

​Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process concluded in September.

Having been awarded the ATL business for both brands in 2024, the expanded remit will see Publicis Dublin lead digital, social, content and performance activity across ESB and Electric Ireland. The appointment builds on the agency’s recent work launching ESB’s ‘For Future Us’ platform and will see Publicis Dublin support the ongoing evolution of Electric Ireland’s established brand platform, ‘Your World Brighter’, as both organisations continue to evolve in a rapidly changing energy market.

The win further reflects Publicis Dublin’s strength in delivering integrated digital and social solutions, building on recent work for clients including Virgin Media, PTSB and SPAR. The agency’s in-house production offering, Publicis Studio, will support the delivery of agile, cost-effective content tailored for performance-driven channels.
The appointment reflects Publicis Dublin’s ‘Leave a Mark’ philosophy - creating work that has impact in the real world - and its focus on delivering meaningful and effective brand communications.

Geraldine Jones, managing director at Publicis Dublin, said, “This win is a strong endorsement of the partnership our team has built with ESB and Electric Ireland, a testament to the work done to date, and validation of the strategic and creative strength across our offering, including digital and social. Consolidating ATL and digital will allow us to develop joined-up, impactful work for both brands and we look forward to building on our partnership with the wider team.”

Karen Muckian, business director at Publicis added, “‘For Future Us’ and ‘Your World Brighter’ are fantastic platforms with great momentum behind them. The pitch process allowed us to demonstrate how we would leverage these platforms across digital, content and performance, build on the work delivered to date and work even more closely with our clients to drive integrated, effective work.”

Publicis Dublin will lead digital strategy, creative and delivery across ESB and Electric Ireland, working closely with client teams to support their long-term ambitions, sustainability commitments and Ireland’s journey to net zero.