Post Malone and Dallas Cowboys Deliver Big Joy for The Salvation Army

Post Malone will headline this year’s Dallas Cowboys Thanksgiving Day Red Kettle Kickoff Halftime Show - and the moment delivers more than entertainment. It marks the national launch of The Salvation Army’s 135th Red Kettle Campaign on CBS.

The announcement was created in partnership with the Cowboys and developed by independent creative agency LERMA/ (The Salvation Army’s long-standing creative AOR) alongside PR firm Genuine Article, director Chris Villa, editor Matthew Vietze, and executive producers Harrison Corwin and Drew Ferguson.

The film taps into Malone’s Texas roots and his long time connection to the Cowboys to build excitement around one of the country’s most impactful annual fundraising traditions. The partnership and halftime performance aim to highlight the urgent needs facing millions of Americans this holiday season and inspire viewers to give generously through The Salvation Army’s iconic Red Kettles.

Read more about the partnership here.