Kids Rap the Joys of Cheesy Snacks for String & Things

Music and sound studio Pitch & Sync co-created a high energy two minute rap song ‘Fun Om Nom Nom’ with creative agency BMB, MindsEye director Matthew Walker and the cast.

The campaign marks the launch of a new brand platform for the Kerry Dairy Consumer Foods product.

“This was so fun to be part of and stoked we got to work with Matthew Walker - we’re fans of his music videos! It’s the kind of project we love - when we’re able to work on all sound and music elements from the song writing and music production to sound design and final mix it’s always a joy. And developing the track into a full length single for commercial release giving it a life beyond the campaign is always a bonus.” said Pitch & Sync.

“We have incredible in house talent but strongly believe collaboration with specialists in their field, composers, producers, topline writers and vocalists unlock the musical fairy dust and this time we had the pleasure of working with outstanding Chris Xylo on composition, Dominic Husbands, aka Dot Inc and Verbz on lyrics”, said Alex Lavery, founder and creative director, Pitch & Sync.

Laurent Simon, chief creative officer at BMB, added, "We saw an exciting opportunity to reintroduce a much-loved brand in a fresh, culturally relevant way. This campaign embodies everything Strings & Things stands for - energy, imagination, and fun. 'Fun Om Nom Nom' celebrates how joyful snacking can be and we hope it strikes a chord."

Debbie Batchelor, group planning director at Goodstuff shared, “We’re thrilled to be injecting the joy of Cheestrings back into peoples lives with an unmissable media plan, built to hero the delightfully infectious Fun Om Nom Nom rap. This was a real treat to work on. Our media choices perfectly complement the musicality of the creative; you’ll be singing along in no time.”

Stream ‘Fun Om Nom Nom’ Mr Strings ft’ Cheestrings Crew on Spotify here.