Pinergy Illuminates the Hidden Costs of Business Energy

Waking in the middle of the night to a shadowy figure at the edge of the room can be unsettling—until the lights are switched on and it becomes clear it was just a pile of clothes.

Similarly, uncertainty around energy usage can create anxiety for businesses. Hidden or unclear consumption often leads to unexpected costs, placing unnecessary strain on budgets and financial planning

​The Public House was appointed to the Pinergy roster following Ray Sheerin’s novel Level Pitch process – a pitch model designed to bring greater focus, efficiency and transparency to agency selection. The process created strong alignment and an open, collaborative foundation between client and agency from day one, enabling the bold creative work that followed.

David Slattery, head of marketing at Pinergy, explained, “We wanted to set out our stall and show we’re a new force in Business Energy solutions. In a market full of similar messaging, delivered in similar ways, we knew we needed a bold, creative approach to stand out. The Public House was the perfect partner to help us develop a distinctive campaign that drives consideration and truly cuts through.”

In this first B2B campaign, the concept of ‘The Energy Unknown’ is harnessed to dramatise how Pinergy helps ‘turn on the lights’ for business owners, dispelling the fears that come when energy usage is kept in the shadows. Pinergy pride themselves on being an energy partner, rather than just a provider, and work closely with their customers to keep them informed and in control of their energy.

The campaign film, created with Donal O’Keefe at Gabha Studios, involved the CGI creation of a miniature-model world filled with representative businesses which quickly transform from dark and foreboding into bright, happy scenes, with the intervention of Pinergy.

The work continues across social media with film cutdowns, press, digital audio and radio, with the distinctive audio approach crafted by sonic branding specialists With Feeling, and Blast Audio.

Rob Maguire, executive creative director at The Public House, “As thousands of horror movies have taught me, there’s nothing scarier than the unknown. For business owners, Pinergy is the embodiment of ‘turning on the light’, so leaning into this approach was as much of a no-brainer as ‘Don’t go into that creepy basement’.”

​Kerrie Sweeney, managing director commented, “This marks our first campaign with Pinergy and it’s been a genuinely collaborative relationship. Pinergy are committed to doing work that rises above the category noise, and partnering with a client who values distinctiveness makes all the difference because as we know Boring Doesn’t Sell.”