Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

​People’s Postcode Lottery’s celebrity entourage hit the snow-covered streets once again this Christmas, in what marks the brand’s largest-ever multi-channel campaign.

Crafted in-house by People’s Postcode Lottery and directed by Vince Peone through The Gate, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn spreading seasonal cheer with news of the brand’s biggest-ever prize pot of £38.2 million.

Fred Sirieix makes a dramatic entrance in a daring skydive stunt from People’s Postcode Lottery’s famous red blimp, asking: “Could your door be the winning one?” - and reminding viewers to sign up before midnight on Sunday 30 November.

The AV activity builds to a crescendo the weekend before the sign-up deadline, as the lottery brand hijacks broadcaster continuity segments with contextual voiceover messages bookending ITV and Channel 4 favourites such as 'Gogglebox' and 'I’m A Celebrity'.

To extend reach beyond screens, People’s Postcode Lottery has also partnered with Goalhanger Podcasts, bringing the campaign to the hugely popular 'The Rest Is' series. The first-of-its kind deal includes a takeover week across its four biggest shows, with branded segments and episodes featuring hosts posing the all-important question to listeners: “Is your door in the draw?”

Activity is also set to run across radio, OOH, and digital, in a bold unmissable media laydown, planned and bought by the7stars in partnership with People’s Postcode Lottery’s in-house media investment team.

Mark Harrison, head of creative at People’s Postcode Lottery, said, “Christmas is the perfect time to celebrate the nation’s front doors — they’re the setting for so many iconic film and TV moments, and the place where our winners receive life-changing news. By pairing that nostalgia with our ‘any door can enter’ message, we’ve created something that feels both cinematic and heart-warming.”

Anna Russell, head of marketing at People’s Postcode Lottery, said, “This year’s campaign is all about spreading festive cheer and celebrating the excitement of our biggest-ever prize pot. We wanted to remind people that every door has the chance to win — and that sense of possibility and positivity feels especially relevant at Christmas.”

Dave Singleton, head of media at People’s Postcode Lottery, said, “This is our most ambitious and integrated campaign yet, combining big cultural moments across TV, cinema, and audio. From broadcaster takeovers to our first partnership with Goalhanger’s The Rest Is podcasts, we’re showing up in joyful, unexpected places to make sure everyone knows there’s still time to get their door in the draw.”