Party Land Strikes Gold (and Silver and Bronze) at The One Club Denver Awards

Comedy’s greatest advertising agency just proved again that laughter drives serious results. Party Land took home a total of nine honours at the 2025 One Club Denver Awards, earning recognition across both creativity and craft for standout work with JanSport (VF Corp) and Men’s Wearhouse (Tailored Brands).

For JanSport’s 'Always With You' campaign, the agency won three Golds, one Silver, and one Bronze, for moving image, use of music, and writing. The campaign transformed JanSport backpacks into melodramatic, singing sidekicks, complete with expressive puppetry, original lyrics, and unserious humour that spoke directly to gen z’s feed-first culture. 

The work delivered measurable brand impact: After four weeks, YouTube viewers were 4.5x more likely to search 'JanSport' than non-viewers, engagement rose 86%, view-through rates increased 110%, and TikTok view-through reached 99%. That’s on top of Party Land’s 'Always With You' campaign in 2024, which contributed to the retail company’s biggest sales day in its 57-year history. 

And for Men’s Wearhouse’s 'Love the Way You Look' campaign, Party Land nabbed one Gold, one Silver, and two Bronzes for moving image and writing. The work reframed the menswear brand’s role as more than the place for occasion wear and positioning it as a solution for everyday style dilemmas. In its first 60 days, the campaign drove 600 million impressions and a 30% sales lift for CHILLFLEX suits. Within 90 days, it achieved a 30.6% year-over-year increase in Media Return, 24.5% iROAS growth, and a 6.9% lift in ad recall. 

With nine total wins this year, Party Land continues to show how strategic comedy is one of the best ways to build brands that don’t just entertain but perform. 

Founded in 2018, Party Land built its name on a simple belief: comedy is serious business. As a top comedy advertising agency, the team’s strategic use of humour taps into a strong consumer preference: 90 percent of people are more likely to remember ads that are funny and 72 percent say they would choose a humorous brand (according to Oracle). Within gen z, 78 percent are more likely to share ads that they find humorous and relatable on social media, while 61 percent believe brands using humour in their advertising are more trustworthy (according to Marketing Hustle)​. 

The agency’s creative work and business results keep brands coming back, with 100% of clients returning for larger scopes this year. Party Land’s approach is also attracting new business. This year, the agency has won 10 new clients including Google Search, Truly Hard Seltzer, and Chewy, while maintaining a near-perfect pitch win rate.

Party Land has earned national recognition as Adweek’s Breakthrough Agency of the Year, Ad Age Small Agency of the Year, and the Inc. 5000.