

Effie UK has teamed up with global post-production company POD LDN for the third year running to create a series of film assets for the 2025 Effie Awards UK Gala, which was held on 11th November.
This is the third consecutive year that POD LDN has created the films for the Effie Awards Gala and their delivery underlines the ongoing successful partnership between POD LDN and Effie UK. 2025 has been a successful year for POD LDN, as it was also the company’s first year working with Cannes Lions.

“Efficiency is at the top of the agenda for all our clients right now,” said Adrienn Major, founder of POD LDN, “and working with Effie UK again has really brought this into focus. We hope all the winners and finalists enjoyed the celebration of their work shown in the films. Congratulations to everyone who won an award this year!”
Rachel Emms, managing director, Effie UK, said, “It’s never been more important to prove that your marketing is having a real, measurable impact and we know that POD LDN really understands effective marketing and is able to create wonderful films that celebrate the best work for our awards gala.
“Working with POD LDN for the third year for the third year in a row is an endorsement of their ability to understand the brief and deliver the films that really do justice to all the successful campaigns. Congratulations to all our winners for setting the benchmark for creativity that works,” she said.
POD LDN is a unique and flexible production and post-production solution, operating with a hybrid, on-demand model which has all the benefits and infrastructure of a post house but charges a flat day rate, like an in-house resource or a freelancer.
This gives clients access to a full range of post-production services and amazing freelance talent, all by communicating with a single contact from POD LDN’s project management team.