OkayStudio Berlin: 5 Projects That Defined Our 2025

This year, more than two dozen campaigns ran through our Berlin studio, which will celebrate its second birthday in 2026. Editors, colourists and VFX artists from London, Berlin, and Barcelona, all treated our Kreuzberg atelier like home. As did our production partners Zauberberg, Radical, Czar, Markenfilm, Tempomedia, Iconoclast and brands such as Vodafone, O2, Migros, König Pilsener, McDonald's, Kia and Zalando.

What made these projects work wasn't the setup or the location. It was a true sense of partnership. Directors, artists, production companies and agencies who trust each other because they've been through it together. That's what we keep coming back to.

The best collaborations happen when the structure gets out of the way and makes room for genuine craft and collaboration. When the colourist isn't three time zones away but also isn't tied to a single building. When you can sit in a room together in Berlin on Tuesday, then finish remotely from wherever makes sense on Thursday.

This year, our colourists Marina Starke, Ana Escorse and Alex O'Brien, and our editors Sam Hardy, Marc Soria and Simon Klinkertz worked on some phenomenal campaigns between them. What stayed consistent was the conversation, the back and forth with directors and agency creatives that shapes a grade, an edit, the visual effects approach into something that actually fits the film.

Our artists picked up recognition at CICLOPE, Kinsale Sharks, British Arrows, D&AD, BerlinCommercial and the Webby Awards. But what we're proudest of is simpler: the work felt like what everyone set out to make.