Ogilvy Health Announces Leadership Appointments
Ogilvy Health has revealed key leadership appointments designed to further strengthen its strategic capabilities and accelerate growth, building on a year of double-digit expansion. The move further reinforces the agency's position at the forefront of healthcare communications, a position it maintains by continuously anticipating evolving client needs. These appointments underscore Ogilvy Health's commitment to advancing its innovative, science-driven, and client-centric solutions designed to address complex challenges and create new opportunities for healthcare brands in today's rapidly evolving, data-driven landscape.
Christianna Gorin has transitioned from her role as chief strategy and growth officer to dedicate her full focus to the refined role of chief growth officer. This move underscores her proven track record in driving significant business expansion and fostering strong client relationships. Building on this success, Christianna is now fully dedicated to identifying new organic and inorganic growth opportunities, reimagining commercial relationships beyond traditional pitches, and expanding Ogilvy Health's service offerings. Her strategic vision consistently drives growth through deeper integration across the agency network, innovative commercial models, and the development of cutting-edge capabilities, all rooted in Ogilvy’s philosophy of Borderless Creativity. Her leadership has been and continues to be instrumental in charting the agency's future growth trajectory, aiming for continued double-digit growth and solidifying its position as a trusted partner in healthcare communications.
Christianna Gorin stated, "By focusing exclusively on growth, we're doubling down on our commitment to not only expand our business, but to fundamentally transform how we create value for healthcare brands amidst today's complex landscape. I'm thrilled to lead this effort to forge deeper, more collaborative partnerships that drive meaningful impact for our clients and health audiences."
Noor Tourte has been appointed chief strategy officer of Ogilvy Health, bringing more than 18 years of experience across consulting, pharma, and healthcare advertising. She began her career at PwC, consulting with payers and providers on productivity and new product implementations. She then moved client-side to Pfizer as a US brand marketer, where she drove double-digit revenue growth, strengthened portfolio positioning, and launched innovative digital platforms across women’s health, rare disease, and neurology. Noor later built her agency expertise at Area 23, spearheading launches across oncology, neurology, dermatology, and immunology. Her dual perspective as a brand marketer and agency strategist gives her a unique ability to translate complex science into human stories that move markets. She holds an MBA from Columbia Business School and a Master of Public Health from UCLA. As chief strategy officer, she will be responsible for shaping Ogilvy Health’s strategic vision, fostering innovative approaches to client challenges, and ensuring the agency continues to leverage technology to elevate healthcare communications.
Noor Tourte added, “I’m excited to join Ogilvy Health and build on its incredible legacy of creativity and human-centered impact. Being great strategists is table stakes; what I want people to associate with Ogilvy Health strategists is that we are good humans working for the greater good of humanity. Our role is not just to solve client challenges but to raise the standard of healthcare communications so patients, providers, and communities all feel the impact.”
Mario Muredda, CEO of Ogilvy Health, said, "The healthcare industry is undergoing unprecedented transformation, driven by scientific breakthroughs, technological advancements, and evolving patient expectations. To effectively serve our clients and help them navigate this complex environment, we must continuously evolve our capabilities and leadership. These appointments represent a strategic investment in the future of Ogilvy Health, allowing us to deliver even more sophisticated, data-driven, and impactful solutions that truly address the evolving needs of our clients."
These leadership appointments follow a year where Ogilvy Health achieved double-digit growth and significant recognition for its creativity, most recently securing a spot among the top three agencies and networks of the year at the Cannes Lions Festival of Creativity. By strengthening its strategic foresight and growth initiatives, Ogilvy Health is poised to continue its legacy of delivering groundbreaking work that makes a meaningful difference in the lives of patients and the health of communities worldwide.
