OOB and Hypetap Partner to Bring Data-Driven Creativity to Influencer Marketing

The creator economy is evolving rapidly, and achieving meaningful results requires more than fleeting trends. OOB has partnered with Hypetap, a global leader in influencer intelligence, to deliver influencer campaigns that combine data-driven insights, strategic planning, and robust brand safety measures. The partnership aims to provide campaigns that are both culturally relevant and measurable, helping brands achieve stronger, more reliable outcomes.

The partnership combines OOB’s cultural expertise and creative capabilities with Hypetap’s data-driven intelligence platform. By integrating cultural insight with analytical rigor, the collaboration enables campaigns that are both highly engaging and measurable, bridging a gap that many agencies address through either creative intuition or data alone.

​Sarah Fulford-Williams, OOB’s CEO and co-founder, said, “We’re excited to be partnering with Hypetap for our enterprise influencer programs. Our agencies are kindred spirits with shared visions and values. OOB has always been about creativity and culture. Now, with Hypetap’s insight and intelligence layered in, our offering is safer and smarter than ever for campaigns at scale. This is influence with receipts - from share of voice to sentiment analysis, we can prove impact beyond vanity metrics.”

​Detch Singh, CEO at Hypetap, added, “We’re thrilled to partner with OOB on influencer programs for their clients here in the UK. For influencer marketing to be a serious investment, it has to drive measurable business outcomes. OOB shares our vision of 'Intelligent Influence,' which fuses cultural creativity with our proprietary data and AI-led insights. This partnership is all about giving UK clients the strategic confidence and measurable ROI they need to move the needle, ensuring every campaign is not only culturally relevant but also demonstrably effective.”

Key benefits of the partnership include:

• De-risked investment: Influencers are selected and vetted for brand alignment, safety, and potential ROI before campaigns are launched. Data-driven insights provide clear metrics to demonstrate effectiveness and support strategic decision-making.
• Brand safety: Advanced auditing tools ensure that all creator partnerships align with brand standards. This provides transparency and reduces the risk of reputational issues, allowing brands to focus on campaign impact.
• Smarter planning: Pre-campaign analysis, data-science reports, and post-campaign benchmarking offer measurable insights into campaign performance and effectiveness.
• Enhanced insights: Metrics such as influencer share of voice, sentiment analysis, and category benchmarking help identify the most appropriate creators and optimise campaign strategy.
  
• Proven results: Campaigns are benchmarked against industry standards to provide objective performance evaluation, ensuring impact is measurable beyond engagement metrics.
  

The fast-moving nature of culture can make the influencer landscape unpredictable for brands. By combining OOB’s cultural expertise with Hypetap’s analytical tools, the partnership provides a structured, data-driven approach that ensures creator collaborations are both brand-aligned and performance-ready.

Integrating data, insight, and robust safety measures with culture-focused campaign design enables brands to make strategic decisions with confidence, delivering influence that is measurable, reliable, and aligned with brand values.

Bigger. Smarter. Stronger. Together.

🤝 OOB x Hypetap 🤝