Not Just Any Appoints Francesca DI Muro as Senior Producer
Global production company Not Just Any has appointed Francesca Di Muro as senior producer. With over a decade of experience across creative production, brand campaigns, and client management, Francesca brings a wealth of expertise and a passion for delivering exceptional storytelling and visual craftsmanship to the Not Just Any team.
Francesca’s production experience spans commercials, branded content, animation and music video projects. Her arrival follows a successful freelance collaboration with the studio, during which she produced work for major brands including Aquafresh, Pepsi x Captain Morgan and Audible’s Pride & Prejudice.
With a career that began at Not To Scale in a new business role, Francesca worked closely with, and championed a roster of globally acclaimed animation directors. As one of the studio’s key outward-facing representatives, she supported pitching strategy, nurtured agency relationships and played a central role in positioning both the company and its directors within the industry. This foundation in creative development and director representation provided a natural progression into production.
Following her time at Not to Scale Francesca joined Vidsett, where she spent four years as an in-house producer delivering campaigns for brands that included Adidas, British Vogue and Paul Smith. Later she transitioned into freelance producing and quickly built a strong client base of her own, leading work for Honda, Vodafone, Lego, The FA and a wide range of lifestyle and entertainment brands. This period strengthened her reputation for creative leadership, hands-on problem-solving and delivering high-quality work across multiple markets and disciplines.
On Francesca's arrival, Prudence Beecroft MD and EP at Not Just Any shared, “This has been a great year for Not just Any - we have been working our little socks off with building the brand, signing new talent and also building our team of collaborators- one of which has been Francesca. She has been a trusted producer on a job by job basis for over a year and so we really have got a great idea how she shows up- we love her can-do attitude, her tenacity and also her keen creative eye. She is a great addition to our full-time team of ninjas keeping the wheels in motion at NJA towers. Welcome to the team Fran! Bring on big things in 2026”.
On joining Francesca commented, “After collaborating with NJA on several projects over the past year, I was drawn to their collaborative approach and the strength of their work across both live action and animation. Joining the team as Senior Producer feels like a natural next step, and I’m really excited to dive into the amazing projects on the horizon”
Though Francesca will be based in London she will be collaborating across Not Just Any’s international network to oversee campaigns and productions spanning film, digital, and integrated content.
