Coco Gauff, Bukayo Saka and Shohei Ohtani Star in New Balance’s ‘We Got Now’

​New Balance has released the latest chapter in its global ‘We Got Now’ brand campaign. This global campaign brings together New Balance athletes, showcasing the similarities and camaraderie between the world's best, featuring a diverse roster across sports.

The first spot airing in early January with two-time Major Champion Coco Gauff kicks off a series of campaign shots that will launch over the course of 2026, featuring an array of New Balance athletes including Shohei Ohtani, Francisco Lindor, Bukayo Saka, Eberechi Eze, Jeremie Frimpong, Cooper Flagg, Tyrese Maxey, Cameron Brink, Zach Levine, Dejounte Murray, Darius Garland, and more.

The creative team shot in multiple locations that bring to life the joy, vibrance and meticulous craft that our athletes play with. Music was critical to the campaign's spirit, with custom arrangements of The Soul Searcher's "Blow Your Whistle" used to capture the playful performance of the athletes.

“In the years since we launched ‘We Got Now’, New Balance – both the brand and our athlete roster - has evolved, and the campaign has continued to grow with us,” said Jeff McAdams, senior vice president, global marketing at New Balance. “This year, bringing our athletes together, showing the fun that comes with the work, their commitment to craft, is what it is all about. And at New Balance, sport is our craft.”

For the next 12 months, unique versions of this vignette will air during the biggest moments of sport and culture media, from the FIFA World Cup, to the NFL playoffs, to the NBA & WNBA finals, to the World Series and tennis grand slams.