Nestlé and Ogilvy Colombia Consolidate Content Studio in Central America

Nestlé Central America and Ogilvy Colombia have consolidated their creative alliance by strengthening the Content Studio Central America model, which has been serving for more than 37 Nestlé brands in the region since 2019.

"We are extremely proud of the work we have done as partners with Nestlé in Central America and deeply grateful for the trust placed in us by Kim Waigel, communications and corporate affairs director at Nestlé Central America," said Fabio Quiroga, CEO of Ogilvy Andina. "The Content Studio was conceived to be a model of creative efficiency under Nestlé's Global Brand Standards. During these six years, our team has managed to transform the brand's communication, gaining recognition at the Effies, at the London International Awards with a Bronze, and at Cannes 2025 with a Silver Lion and three SL, for two different ideas. We are the first Content Studio in the world to be recognised at LIA and Cannes."

Gastón Potasz, VP creative at Ogilvy Andina, added, "The Content Studio embodies the best of both worlds: the agility and proximity of an in-house Ogilvy team at Nestlé's offices in Panama, combined with the creative power of a global agency. Furthermore, with the appointment of Damián Martínez Lorenzo as creative team leader at Ogilvy Andina, we are confident that we will continue to generate innovative ideas that deeply connect with people and strengthen the bond between Nestlé brands and consumers in the region."

On his part, Damián Martínez Lorenzo said, "Joining Ogilvy to lead the creativity of the Content Studio in Panama is an exciting challenge. I am truly excited to be part of an agency that continuously reinforces its commitment to innovation and the development of impactful ideas. I am joining a great team of professionals in Panama who, together with our project manager María Camila Cardozo, have been giving their all, always hand in hand with Gastón and the team in Colombia. I am convinced that we will continue to bring great ideas to life for such an important client as Nestlé."

Damián Martínez Lorenzo returns to Panama after a decade leading advertising, branding, and strategic communication projects in Spain and France. Previously, Damián developed an extensive career in Panama, where he worked for 10 years at McCann and Pisa Havas, collaborating with brands such as Nestlé, Heineken, and Cerveza Panamá. His work has been recognised with multiple local and international awards, including Cannes Lions.