Nelson Bostock Joins TMW, part of Accenture Song

Nelson Bostock, the award-winning B2B communications agency known for its pioneering work with technology and growth brands, has become TMW, part of Accenture Song - the world’s leading tech-powered creative group.

This strategic move marks the next chapter in Nelson Bostock’s 40-year journey, having been acquired by Accenture Song in April 2024.

Becoming TMW, part of Accenture Song, gives the agency access to world-leading creativity, technology and insight - uniting earned-first thinking with data-driven communications to deliver seamless, end-to-end campaigns that connect brand, reputation and growth.

TMW, part of Accenture Song, is an established integrated agency that combines leading brand strategy with impactful creativity to deliver work across every channel. TMW has been highly recognised for its work, winning Integrated, Marketing, and Innovative Agency of the Year awards in the UK Agency Awards 2025, as well as a Silver in Campaign’s latest Integrated Agency of the Year Awards.

Nelson Bostock’s evolution into TMW, part of Accenture Song, presents an exciting opportunity for clients to access integrated services, opening doors to a greater depth of services across marketing, communications, social, influencer and experiential. This is critical in the hyper-competitive B2B landscape, where market differentiation is essential for brands looking to lead their industries.

​Lucy Watson, managing director, B2B Communications at TMW, part of Accenture Song said, “This brand change marks a huge step in our nearly 40-year journey. For four decades, Nelson Bostock has been known for pushing boundaries and helping the world’s most ambitious technology brands tell their stories. While we’re saying goodbye to the Nelson Bostock brand, our team and longstanding legacy remain unchanged – continuing to deliver high-quality communications and content for our clients.”

“Brands today demand more from their agency partners - they need creative, integrated solutions built on earned-first expertise to deliver trust in crowded markets. Joining TMW, part of Accenture Song, allows us to do that on an even greater scale, combining our B2B communications expertise with world-class creative, insight and technology.”

Nelson Bostock and TMW, part of Accenture Song, have already been working together to deliver creative, insights-led work for clients across cyber security, enterprise technology, professional services and the Public Sector.

Lucy Watson will continue to lead the B2B communications team within TMW, part of Accenture Song, supported by the existing leadership team comprised of Managing Partners Holly Hunter and Caroline Coventry. The team will remain based in London, continuing to deliver work for global clients and high-growth B2B brands.