NABS’ Unstoppable Allies: Michelle Sarpong
NABS is here to give everyone in the industry a helping hand. But we can’t do it without our brilliant donors. In this regular column the industry’s brightest and best share their wisdom, experience and reasons why we all need NABS in our corner.
Q> To start this off on a light note, please tell us your funniest workplace anecdote?
Michelle> I’m always hot and not in the glamorous way. I’m basically a walking radiator, and my handheld fan? It’s my longest, most loyal relationship to date. But the real MVPs are our office lifts. Two out of the three have a sneaky little draft which I’ve proudly adopted as my 'backup fan.' I announce this hidden gem to anyone who steps in, then shimmy into the exact spot where the breeze hits like I’m on a tactical cooling mission.
It’s not just a lift ride, it’s a daily dance with airflow.
Q> What do you think are the three biggest challenges facing people who work in the advertising, media and marketing industry today?
Michelle> Accelerated Consolidation
Mergers and acquisitions are happening at a faster pace than ever, creating uncertainty across the sector. This not only disrupts stability but also leads to a tangible reduction in available roles, impacting career progression and job security.
Rapid role evolution due to technology
The rise of new tools and technologies is reshaping job functions across the board. Roles are being redefined almost in real time, requiring professionals to constantly adapt to shifting responsibilities, skill sets, and expectations.
The increasing complexity of the role of management
Managers today are expected to wear multiple hats, mentor, strategist, emotional support, and more. This growing pressure, especially in hybrid or remote work environments, can lead to burnout and strained relationships, affecting both leadership effectiveness and team wellbeing.
Q> How will you demonstrate that you’re in NABS’ corner this year?
Michelle> I’m committed to showing up for NABS at every opportunity, using my voice to amplify their mission, spotlight the incredible work they do, and encourage others to support them.
Whether it’s raising awareness, driving interest in donations, or simply sharing their impact, I’ll continue to advocate for them.
If I can use my network and influence to help NABS thrive, I absolutely will because their work matters.
Q> Why is improved mental wellness critical for the future of the industry? What impact is poor mental wellness having on the industry?
Michelle> Mental wellness is essential to the future of our industry, especially one rooted in creativity and human connection, without it, we cannot truly thrive. The advertising sector depends on its people, who are its greatest asset. For the industry to remain strong and sustainable, we must ensure that talent is supported not just physically, but mentally. Prioritising mental health isn’t just a moral responsibility it's vital for long-term success.
Q> What’s one thing you do to look after your own mental wellness as a leader?
Michelle> I have several ways, but the most consistent one for me is going to the gym.
It’s my time to disconnect from everything, clearing my mind and focusing solely on the workout. In that space, I can truly be present, decompress and release the stress of the day. It’s not just physical, it’s a mental reset.
Q> Why is it important as a leader that you are aware of mental wellness issues?
Michelle> To truly support our teams, leaders must be equipped with the knowledge and awareness to understand mental wellness.
Investing time in educating ourselves not only helps build a culture of trust and empathy, but also enhances overall performance and team cohesion.
Most importantly, it enables us to recognise when someone may be in crisis and respond with compassion, understanding and timely support. Proactive awareness can make the difference between someone struggling in silence and someone receiving the help they need.
Q> Who was the first boss that made you feel truly supported — and what did they do differently?
Michelle> I’ve been fortunate to have several supportive leaders throughout my career, especially during pivotal moments.
But one person who had a particularly profound impact was Bobby Campbell who I worked with at Dentsu. His support led to my first-ever promotion within the same agency, something I hadn’t experienced before, as I’d always had to move elsewhere to progress.
What set Bobby apart was his willingness to advocate for me in rooms I wasn’t in. That kind of behind-the-scenes support helped shape my reputation in trading and ultimately led to a seven-year career in that field. His belief in me opened doors I didn’t even know were there.
Q> What would the industry lose if NABS were no longer around?
Michelle> Without NABS, the advertising industry would be a dark place.
The absence of their support would leave countless individuals without a lifeline during times of personal or professional crisis. From mental health assistance to financial aid, NABS provides essential services that help people navigate the pressures of a fast-paced and demanding industry.
Q> What would you say to a company who’s never donated to NABS before?
Michelle> NABS is the backbone of the advertising industry, supporting countless individuals both publicly and privately.
During the pandemic, the demand for their vital services surged for obvious reasons, yet securing donations became increasingly challenging.
In an industry worth £42.6 billion, even small contributions from each of us can make a meaningful difference. Let’s come together to support the incredible work NABS have done and continues to do.
Q> Finish this sentence. “Together, we’re unstoppable because...
Michelle> our differences are our superpower and make us stronger.”
